The Overview tab on the Google Business Profile screen shows how customers are finding and acting on your listing over the selected date range. Use the date buttons (Last 7 days, Last 30 days, Last 90 days, and so on) or a custom range to change the window.
The four headline numbers
- Profile views: how many times your listing was shown.
- Calls: taps on the call button.
- Website clicks: taps through to your website.
- Direction requests: taps for directions to your location.
Trend and search terms
Below the numbers, the Profile views chart shows the day-by-day trend for the range, and How people search for you lists the search terms that showed your business, by how often they appeared.
One thing to expect: Google reports this data on a delay, and it reports search keywords monthly. A newly connected or newer profile takes a little while to populate, so do not worry if some panels say there is no data yet.
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